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Starbucks' “Record-Breaking” Week

And, Tesla rivals grow China sales.

September 02, 2025

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Today is Tuesday, September 2, 2025.

The Early Bird Index today is 90.76

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Starbucks' “Record-Breaking” Week

Starbucks $SBUX ( ▲ 1.8% ) produced “record-breaking sales” last week across the United States, according to a memo to employees from CEO Brian Niccol on Monday.

Details: The memo comes after the coffeehouse chain launched its Fall menu on Tuesday last week, which Niccol said was the “strongest Tuesday sales day ever.”

Stock Price: Starbucks is down 4.32% in 2025 and has remained relatively flat over the last several years.

Background: Investors of Starbucks haven’t been too thrilled with the coffee giant in recent years, as sales have slowed worldwide. A few months ago, Niccol introduced a “Back to Starbucks” plan, a comprehensive brand reset focused on returning Starbucks to its core coffeehouse roots.

Early Bird’s Nest Egg Gains: While the fall menu’s record sales week is an encouraging milestone, the broader “Back to Starbucks” plan’s success hinges on continued operational improvements, customer experience enhancements, and adapting to changing market dynamics. 

  • This record sales week matters as a positive signal, but does not alone resolve the deeper challenges Niccol’s plan aims to fix.

Final Thoughts: Starbucks is expected to report financial earnings results in late October.

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Notables

Notable Earnings Today: Nio (NYSE: NIO), Zscaler (Nasdaq: ZS), Academy Sports + Outdoors (Nasdaq: ASO), Signet Jewelers (NYSE: SIG), HealthEquity (Nasdaq: HQY).

Notable IPOs Today: Sayona Mining Limited American Depository Shares (Nasdaq: ELVR).

Notable Equity Crowdfunding Campaigns Ending Today: GigaStar (Wefunder).

Notable Economic Events Today: S&P Global Manufacturing PMI (9:45 a.m. ET), ISM Manufacturing PMI / Prices / Employment (10:00 a.m. ET), Construction Spending (10:00 a.m.).

Tesla Rivals Grow China Sales

Several Tesla $TSLA ( ▼ 1.35% ) competitors in China are growing, much to the dismay of the electric vehicle giant.

Details: On Monday, China-based Nio $NIO ( ▲ 3.14% ) reported over 31,000 vehicle sales in August and XPeng $XPEV ( ▼ 1.09% ) reported over 37,000 vehicles delivered, both monthly records for the EV makers. BYD $BYDDF ( ▲ 2.67% ) , another EV maker, reported over 373,000 sales in August.

  • It wasn’t all positive for EV companies in China. Li Auto $LI ( ▲ 4.5% ) reported over 28,000 in sales, which was lower than expected.

Background: Tesla has been struggling to grow its sales in China in recent years due to increased competition from EV producers in the country. Tesla’s market share in China has fallen by nearly 50% in the past two years.

Also: Tesla’s sales in Europe declined in August.

Final Thoughts: Tesla is down 11.97% this year as companies such as Nio, XPeng, and BYD are seeing big bounces in their stock prices in 2025.

The price of the cryptocurrency Chainlink $LINK.X ( ▲ 1.2% ) fell about 3% on Monday to start September off on a slow note.

Final Thoughts: Despite Monday’s price decline, Chainlink is still up about 43% in the past 30 days. 

Equity Crowdfunding News: Australian equity crowdfunder Birchal raises fees, cuts jobs (Tech in Asia)

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The contents of Early Bird are intended for informational and entertainment purposes only. They do not constitute trade or investment recommendations, and they are not financial or legal advice. Readers are encouraged to consult licensed professionals for personalized guidance regarding their financial or legal situations.