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Planet Fitness Flexes Its Muscles 💪
Time to buy or avoid this stock?
Early Bird Prime for May 25, 2025
In the stock market, Planet Fitness $PLNT ( â–¼ 0.19% ) is having a good year, flexing its financial muscles and hitting an all-time high in January. The stock has a 65% increase over the last 12 months and a 5.83% gain in 2025 alone.
The secret sauce behind this stock's impressive gains is solid financial growth, a strong market position, and a stable membership base.
This week, Stifel analysts upgraded Planet Fitness from a mere "Hold" to a triumphant "Buy," raising the price target to a beefy $120 from a scrawny $82. They’re particularly impressed with the new Black Card perks.
But before you start dreaming of a portfolio as ripped as a bodybuilder, let's pump the brakes for a moment. With the stock already up so much, can the good times keep rolling?
The fitness industry is as competitive as a CrossFit competition, and Planet Fitness's 2025 projections for earnings and same-club sales are slightly below what analysts were hoping for. Plus, a potential recession could be lurking around the corner.
Should you invest in Planet Fitness now in 2025, or should you avoid the stock? Here’s the answer:
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