Early Bird Prime for August 16, 2026

Shares of media giant Fox $FOXA ( ▲ 5.49% ) are down 6.40% this year, and it's not because they accidentally aired a rerun of “The Masked Singer” during the Super Bowl. No, it's the investor jitters over their $22 billion shopping spree to acquire Roku $ROKU ( ▲ 2.34% ). It was a bad look for the company.

But just when you thought Fox was down for the count, two analysts swooped in this week. An analyst from JPMorgan upgraded Fox from Neutral to Overweight, which sounds like a polite way of saying, "Hey, this stock's got potential!" They even bumped up the price target to $82 from $70, thanks to Fox's post-FIFA World Cup glow and the buzz around the Roku acquisition. Meanwhile, an analyst from Wells Fargo also gave Fox a thumbs-up, upgrading it to Overweight from Equal Weight and raising the price target to $80 from $65.

Now, let's talk about strategy. Fox is playing a clever game of chess, combining traditional and streaming media like a master chef blending flavors. They've got premium live sports and news advertising on one side and a growing connected-TV inventory on the other. It's like having your cake and eating it too, except the cake is made of ad revenue. Fox is betting big that people will always want to watch live sports and news.

FOX Sports and FOX News are built around live, must-watch content that keeps viewers and advertisers glued to their screens. While other networks are busy trying to make you care about scripted dramas, Fox is serving up the real deal, complete with touchdowns and breaking news.

Should you buy Fox’s stock right now in 2026 or avoid it? Here’s the answer…