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Early Bird Prime for August 9, 2026

In the world of retail, Best Buy $BBY ( ▲ 2.47% ) is a leader in selling gadgets and gizmos. Best Buy's stock has risen 18.53% this year. There is a surge in revenue that is largely thanks to the rising demand for AI-powered gadgets. Plus, Best Buy is cashing in on high-margin digital advertising and marketplace revenue streams.

But just a few days ago, an analyst from Jefferies decided to rain on Best Buy's parade by downgrading the stock from Buy to Hold. The analyst also lowered the price target to $85, citing concerns about slowing summer demand and rising PC costs.

The core issue here is whether Best Buy can grow rapidly enough to counter flat or declining merchandise sales. It's been a current struggle across the industry.

Appliances, TVs, and home-theater products are discretionary and replacement-driven, meaning if households remain budget-conscious, they might decide to stick with their old, reliable toaster rather than splurge on a new one that can also play music.

Should you buy Best Buy's stock right now in 2026, or should you avoid it? Here’s the answer…

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