Today is Thursday, September 10, 2026.
The Early Bird Index today is 87.97.
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AE's Namesake Problem π
American Eagle Outfitters $AEO ( βΌ 1.92% ) plunged 10.60% in after-hours trading on Wednesday, even though the clothing and accessories retailer posted good financial results.
Financials: American Eagle Outfitters reported earnings of 79 cents per share in the past quarter and revenue of $1.4 billion. Both were better than expected.
Details: Revenue jumped 8%. Two brands, Aerie and OFFLINE, increased revenue by 25%, including 19% comparable sales growth.
Also: Earnings were boosted by a $196 million tariff refund.
Powering the Story: The core American Eagle brand struggled during the period. American Eagle comparable sales fell 1%. Merchandise margins suffered.
Early Birdβs Nest Egg Gains: American Eagleβs namesake brand is struggling mainly because its core womenβs denim and seasonal assortments havenβt resonated as well with shoppers, while Aerie (including OFFLINE) is benefiting from stronger product momentum, broader category appeal, and a clearer brand story.
Sales for the namesake brand will probably remain flat until the womenβs product issues are resolved.
Final Thoughts: The stock was already down 35.93% this year.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Hereβs how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
βFor CTV campaigns, Roku has been a top performer,β said Claire Folkestad, Paid Media Strategist, Blu Dot. βComping to our other platforms, we have seen really strong ROASβ¦ and highly efficient CPMs, lower than any other CTV partner we've worked with.β
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Notables
Notable Earnings Today: Macy's (NYSE: M), Adobe (Nasdaq: ADBE), Oracle (NYSE: ORCL), RH (NYSE: RH), MasterCraft (Nasdaq: MCFT), Descartes (Nasdaq: DSGX), Copart (Nasdaq: CPRT), Shoe Station Group (Nasdaq: SHOE), Lovesac (Nasdaq: LOVE), Reformation (NYSE: REF), Zumiez (Nasdaq: ZUMZ), 1-800-FLOWERS.COM (Nasdaq: FLWS), Alliance Entertainment Holding (Nasdaq: AENT), Designer Brands (NYSE: DBI), LightPath Technologies (Nasdaq: LPTH), Vince Holding (Nasdaq: VNCE).
Notable IPOs Today: B&R Technology Merger Corp. Class A Ordinary Shares (Nasdaq: BRTM), Stewards Inc Common Stock (Nasdaq: SWRD).
Notable Equity Crowdfunding Campaigns Ending Today: N/A.
Notable Economic Events Today: Producer Price Index / Core PPI (8:30 a.m. ET), Jobless Claims (8:30 a.m. ET), Existing Home Sales (10:00 a.m. ET), Crude Oil Inventories (12:00 p.m. ET), Fed's Balance Sheet (4:30 p.m. ET).
AeroVironment's Record Backlog
AeroVironment $AVAV ( βΌ 5.36% ) jumped 3.87% in after-hours trading on Wednesday after the defense technology company posted good financial results.
Financials: AeroVironment reported earnings of 59 cents per share in the past quarter and revenue of $480.5 million. Both were better than expected.
Powering the Story: The companyβs funded backlog jumped 37% to $1.5 billion, a new record.
Final Thoughts: The stock has struggled in 2026 with a 45.04% decline. It still has a long way to go before returning to its all-time high price last year.
Dogecoin Gives Up Recent Gains
The price of the cryptocurrency Dogecoin $DOGE ( βΌ 5.75% ) fell about 5% on Wednesday, marking a setback for the popular meme coin.
Final Thoughts: Dogecoinβs price was up nearly 30% in the past 30 days for one of its best periods of 2026. It is still down about 24% this year.

Trends to Watch
iFoldable: Apple Unveils the iPhone Duo, a Foldable Phone That Costs $1,999 (New York Times)
Potential AI Acquisition: Salesforce has held talks to buy Listen Labs, an AI customer research platform, for around $2 billion (Business Insider)
Ads Blocked: OpenAI Restricts Adobe and Other Competitors From Advertising in ChatGPT (The Information)
Trippy: FDA Is Open to Novel Approaches for Evaluating Psychedelics (Bloomberg)
Interesting Connection: Bitcoin's Spot-Backed Rally Hides an Altcoin Leverage Trap Last Seen in 2025 (BeInCrypto)
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