The Trade Desk Drops. Buy Now?

Early Bird Prime for March 30, 2025 

It’s been a rough 2025 in the stock market and The Trade Desk $TTD ( ▼ 1.9% ) has been no exception. With shares plummeting 52.56% this year, it's safe to say that the company has had better days. But hey, who doesn't love a good comeback story?

The Trade Desk, the maestro of real-time programmatic marketing automation, hit a few sour notes with the rollout of Kokai, its AI-driven platform. Execution difficulties left investors scratching their heads. Mixed financial results and a less-than-stellar outlook didn't help matters, leaving some to wonder if The Trade Desk was in trouble.

But just when you thought the curtain was closing, the investment research firm CFRA swoops in like a stock market superhero this week, upgrading The Trade Desk from Hold to Buy. The stock's nosedive has made its valuation more attractive. Not to be outdone, BofA Securities chimed in with a positive outlook this week, reaffirming their buy rating.

Despite the turbulence, The Trade Desk remains a heavyweight in the programmatic and connected TV (CTV) advertising arena. As advertisers ditch radio and print like last season's fashion faux pas, The Trade Desk stands to benefit from the digital migration.

With the stock down about 50% from its December 2024 peak, long-term investors are eyeing it. Sure, it's been through the wringer, but who can resist a bargain with potential? 

The question is, should you buy The Trade Desk now or should you continue to avoid the stock? Here’s the answer:

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