Nike's "Sport Offense" Strategy

And, American Outdoor Brands' profit.

June 27, 2025

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Today is Friday, June 27, 2025.

The Early Bird Index today is 86.00

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Nike's "Sport Offense" Strategy

Nike’s $NKE ( ▲ 15.19% ) turnaround efforts began on Thursday when the company posted better-than-expected financial earnings results, sending shares up 10.73% in after-hours trading.

Financials: Nike reported earnings of 14 cents per share and revenue of $11.1 billion in the past quarter. Both were better than expected.

Details: While better than anticipated, the revenue marked a 12% decline. Wholesale revenue dropped 9% and the direct-to-consumer business plunged 14%. Revenue in North America, while better than expected, also declined. And China…to no surprise, is still a struggle for Nike.

Quote: “Moving forward, we expect our business to improve as a result of the progress we're making through our Win Now actions…and the next step is aligning our teams to lead with sport through what we are calling the sport offense.” - CEO Elliot Hill.

Early Bird’s Nest Egg Gains: Nike's "sport offense" realignment is a new business strategy launched in fiscal 2025.

  • The company is concentrating resources and innovation on major sports categories where it can differentiate itself and lead the market, such as running, basketball, football, training, and sportswear.

  • Leaders at Nike believe the sport offense realignment will accelerate growth, enhance the customer experience, restore pricing power, and help navigate market headwinds.

Final Thoughts: Investors better hope this new strategy works. In the past 12 months, Nike is down 33%.

Notables

Notable Earnings Today: Apogee Enterprises (Nasdaq: APOG).

Notable IPOs Today: Vendome Acquisition Corporation I Unit (Nasdaq: VNMEU).

Notable Equity Crowdfunding Campaigns Ending Today: General George Stillhouse (Honeycomb), Fabled Ice Cream (Honeycomb), Turn Therapeutics (StartEngine).

Notable Economic Events Today: Core PCE Price Index / PCE Price index (8:30 a.m. ET), Personal Spending (8:30 a.m. ET), Michigan Consumer Expectations / Sentiment (10:00 a.m. ET).

American Outdoor Brands' Profit

American Outdoor Brands $AOUT ( ▼ 13.13% ) , which makes outdoor products and accessories, jumped 9.53% in after-hours trading on Thursday after posting good financial earnings results.

Financials: American Outdoor Brands reported earnings of 13 cents per share and revenue of $61.9 million in the past quarter. Both were better than expected. Analysts expected the company to report a loss.

Stock Price: The results represented a relief for investors as the stock had been down 20% this year.

Final Thoughts: On a bad note, the company suspended its full-year net sales guidance on Thursday due to tariffs.

Concentrix Posts Mixed Results

The business process outsourcing company Concentrix $CNXC ( ▲ 1.22% ) fell 7.49% in after-hours trading on Thursday after posting mixed financial earnings results.

Financials: Concentrix reported earnings of $2.70 per share in the past quarter, which were lower than expected. But the revenue reached $2.4 billion, which was better than expected.

Final Thoughts: The stock was previously up 26% this year.

They Cloud-Jacked Oracle’s CFO: Google Nabs Oracle’s Cloud CFO to Lead Cloud Finance (Bloomberg)

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The contents of Early Bird are intended for informational and entertainment purposes only. They do not constitute trade or investment recommendations and they are not financial or legal advice. Readers are encouraged to consult licensed professionals for personalized guidance regarding their financial or legal situations.