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- Levi Strauss’s Price Hikes 🛍️
Levi Strauss’s Price Hikes 🛍️
Plus, Applied Digital's AI courage.
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Today is Friday, October 10, 2025.
The Early Bird Index today is 90.20.
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Levi Strauss’s Price Hikes 🛍️
Although Levi Strauss $LEVI ( ▼ 0.49% ) posted strong financial earnings results on Thursday, the way it achieved those results sent the stock down 7.70% in after-hours trading.
Financials: Levi Strauss reported earnings of 34 cents per share in the past quarter and revenue of $1.54 billion. Both were better than expected.
Details: Revenue grew 7% in the quarter. The company’s gross margin and operating margin were both better than expected. Levi Strauss also raised its full-year financial outlook for revenue and gross margin.
Powering the Story: Investors weren’t pleased that the company used price increases on merchandise to counter the impact of higher tariffs.
Quote: “While the macro environment remains complex, the consistency of our performance and operational agility gives me confidence that we will deliver sustained, profitable growth into 2026 and beyond.” - CEO Michelle Gass.
Early Bird’s Nest Egg Gains: The problem for investors with Levi's raising prices is the increased risk that higher prices could eventually hurt consumer demand, even though recent results suggest demand remains strong for now.
Sales could weaken if consumers grow resistant to higher costs, particularly as tariffs and broader macroeconomic challenges persist.
Final Thoughts: Before these results, shares of Levi Strauss were up 40% this year.
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Notables
Notable Earnings Today: N/A.
Notable IPOs Today: Terra Innovatum Global N.V. Ordinary shares (Nasdaq: NKLR).
Notable Equity Crowdfunding Campaigns Ending Today: Forze XXIV Training Gym (Honeycomb), Hat Trick Brewing (Honeycomb).
Notable Economic Events Today: Michigan Consumer Expectations / Sentiment (10:00 p.m. ET), Federal Budget Balance (2:00 p.m. ET).
Applied Digital's AI Courage
Applied Digital $APLD ( ▲ 4.83% ) , which provides digital infrastructure for computing and artificial intelligence, jumped 16.76% in after-hours trading on Thursday after posting better-than-expected financial results.
Financials: Applied Digital reported a loss of 7 cents per share in the past quarter and revenue of $64.2 million. Both were better than expected.
Details: Revenue increased 84% year-over-year.
Quote: “With hyperscalers expected to invest approximately $350 billion into AI deployment this year, we believe we are in a prime position to serve as the modern-day picks and shovels of the intelligence era.” - CEO Wes Cummins.
Final Thoughts: Shares of Applied Digital are up 275% (wow!) this year.
Elastic’s New Stock Buyback
The software company Elastic $ESTC ( ▼ 1.98% ) jumped 8.00% in after-hours trading on Thursday after announcing a $500 million stock buyback.
Final Thoughts: This is positive news for investors. The stock had been down 17% this year.
Trends to Watch
Strong Quarter: Bitcoin ETF Inflows Poised to Smash Records in Q4, Says Crypto Asset Manager Bitwise (CoinDesk)
Luxurious: Delta’s profit forecast tops estimates, buoyed by higher fares and resilient luxury demand (CoinDesk)
Another Investigation: Tesla hit with probe after crashes involving a self-driving feature that Musk has boasted about (Associated Press)
CPI Data: Inflation Report Will Be Released Despite Shutdown (New York Times)
A New Normal: ETH sells off alongside Bitcoin, but Ether adoption pace still supports rally to $10K (Cointelegraph)
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