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Deere Investing Opportunity 🚜

Buy or avoid this stock in 2025?

October 19, 2025

Early Bird Prime for October 19, 2025

Deere & Company $DE ( â–² 0.29% ) is the green giant of the agricultural machinery world, known to its friends as John Deere. In 2025, its shares have been on a joyride, up 9.64% this year. Not too shabby, but it's still lagging behind the broader market.

Last week, analysts at UBS reviewed Deere's stock, upgrading it from Neutral to Buy. Why the optimism, you ask? Well, UBS believes Deere is at the tail end of its agricultural and construction equipment cycle. They predict that 2026 will be the year Deere finally stops hitting the snooze button on its earnings downturn, with a recovery set to kick off in 2027.

But wait, there's a problem: Tariffs are wreaking havoc on Deere's bottom line. The expanded steel and aluminum tariffs are expected to cost the company $600 million in fiscal 2025. These tariffs have been munching away at profit margins, especially in Deere's high-value agricultural machinery lines. 

And if that wasn't enough, there's another villain in this story: the oversupply of late-model used equipment. The resale markets are saturated, and it's putting pressure on new sales volumes. 

Should you buy Deere's stock right now in 2025 or avoid it? Here’s the answer:

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